Avis Partners With Golf Pro Steve Stricker
Avis Rent A Car announces a new multi-year relationship with
the world's fifth ranked golfer, Steve Stricker, who will begin
representing the brand at the 2011 Open Championship (commonly
referred to as the "British Open") at the storied Royal
St. George's Golf Club in Sandwich, United Kingdom.
Stricker, known as Mr. September for his prowess on the course
during the annual PGA TOUR playoffs, won his third consecutive
John Deere Classic on Sunday. The victory marked his second win
in 2011 and catapulted him to second place, from 12th, in the
FedExCup standings. In June, Stricker defeated an elite field
at The Memorial tournament.
Starting today, Stricker will compete with the world's top golfers
in the Open Championship, a tournament watched by more than 200
million viewers around the globe. Stricker will then continue
as an Avis ambassador throughout the remainder of 2011 and beyond.
On the course, Stricker will wear the iconic Avis logo on his
shirts and outerwear.
"Steve exemplifies the Avis 'We try harder' spirit by playing
his best when it counts the most," said Tom Gartland, executive
vice president of sales, marketing and customer care for Avis
Budget Group, parent company of Avis. "Whether it's challenging
himself to win on the course, being a great family man or giving
back to his local Madison, Wisconsin community, Steve represents
the same qualities we look for in our employees, who always go
the extra mile to serve our customers. And, there is no better
place to start what I believe is going to be a mutually beneficial
relationship than at golf's oldest event, the Open Championship."
"I'm very proud to be partnering with Avis and to be representing
them as I compete in tournaments around the world," said
Stricker. "The company's core values, such as hard work and
treating people with courtesy, are values I've aspired to represent
throughout my career. I look forward to serving as an ambassador
for Avis and its many dedicated employees both on and off the
golf course."
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