Zipcar Announces Fourth Annual “Low-Car Diet Challenge”

Zipcar, Inc. announced the launch of its fourth annual Low-Car
Diet challenge. As part of the challenge, Zipcar is calling for
car owners in participating markets to pledge to give up their
personally-owned vehicles for 30 days and seek alternative methods
of transportation, starting July 25, 2011.
Participating markets in this year's Low-Car Diet challenge include
Atlanta, Baltimore, Boston, Chicago, New York, Philadelphia, Pittsburgh,
Portland, San Francisco, Seattle, Toronto, Vancouver and Washington,
D.C. To apply for participation, individuals can visit: http://zipcar.com/lowcardiet.
Once all applications are received, three participants per city
will be selected and will form "teams" to represent
their respective market. These participants will be equipped with
Zipcar memberships and prize packages to make the Low-Car Diet
challenge exciting, rewarding and convenient. Starting on July
25, for 30 days, participants will walk, bike, take public transit
or use Zipcar to get where they need to go, leaving their personally
owned vehicles parked in their driveways or garages.
Teams will chronicle their experiences with weekly video blog
posts and regular social media updates. At the end of the challenge,
Zipcar representatives will compile the videos taken and additional
results from each team and will post the videos to Zipcar's Low-Car
Diet website. Friends, family, fans and other Zipsters can visit
the site and vote on the team that best embodies the Low-Car Diet
lifestyle. The team that receives the
Last year, participants reported that they increased their miles
biked by 80 percent, decreased miles driven by 69 percent and
lost a total of 247 pounds. The 262 Low-Car Diet participants
across 12 cities also reported that they walked a total of 5,400
miles; took 1,667 bike trips and 4,168 public transit trips throughout
the duration of the challenge.
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