Euro Disney and Hertz Extend their Partnership Agreement for Five
Years
Euro Disney SCA and Hertz have signed a new, five-year official
partnership agreement for Europe, Middle East and Africa. The
two companies are also celebrating the 15th anniversary of their
partnership.
This partnership will continue to offer an array of services
for guests and Disney Cast Members (company employees) alike at
Disneyland Paris, Europe's largest tourist destination, with over
15 million guests annually. Guests staying in any of the Resort's
hotel rooms may use a direct line to the Hertz rental agency in
Chessy Marne-la-Vallée to rent a vehicle. Cast Members
may also benefit from special rates when renting a vehicle or
buying a used vehicle from Hertz.
Hertz will continue to enjoy strong visibility throughout the
amusement theme park, with the ongoing sponsorship of Main Street
Vehicles, as well as the stroller rental service in the Resort's
Disneyland Park and the Walt Disney Studios Park. The Hertz brand
will also be present in various emblematic spots including in
the sets at Disney Studio 1 and on the car license plates of taxis
parked in front of Restaurant des Stars and Disney's Hotel New
York.
The renewed partnership also kickstarts a program of new joint
marketing activity with Disneyland Paris across Europe, and will
allow Hertz to develop relationships with the wider Disney organization.
For example, Hertz will support the launch of the Disney Cars
2 movie -- one of the world's largest global entertainment franchises
-- across Europe this summer through direct and online campaigns
that include fun competitions. The car rental company has also
unveiled a new, Disney-themed children's play area at its London
Heathrow Airport location as part of a refurbishment program.
Michel Taride, President of Hertz International and Executive
Vice President, Hertz Corporation, said: "We are delighted
to renew for another five years this dynamic and historic partnership
between Euro Disney and Hertz. As companies with a shared vision
for superior quality and a great family experience, we have common
goals of delivering excellent service aimed at satisfying the
needs of extended families across Europe."
"Strategic partnerships are one of the driving elements
in the growth of Disneyland Paris. The renewal of our partnership
for another five years represents new opportunities for both companies
to use their joint know-how to offer a top quality guest experience,"
declared Philippe Gas, CEO of Euro Disney SAS.
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